' a very deep meaning … to people that have struggled with their environment, with having to hunt for food, for clothing that needs to be hunted and prepared. "Today, it's something that needs to be heard across the board for nurses, for doctors, for patients, for people, for elders, for children, for youth, for mothers, for fathers - these words are very powerful in our culture because we're survivors."
They are very powerful words that you have to hold on, and that you need to pass on to the young people because it's a different world now," Thompson said.
It's something that's needed now all over the world. Manitok Thompson, executive director of the Inuit Broadcasting Corporation, explained that while the term is deeply rooted in the struggle for survival against the harsh elements of the North, it could easily be used in different contexts, too. Whichever variation is used, the sentiment behind ajuinata is universal, and these days it could be applied to all kinds of situations, from the war in Ukraine to the lingering COVID-19 pandemic. Elsewhere across the North, they might use a different word altogether. Simon, who hails from Nunavik, uses ajuinata or ᐊᔾᔪᐃᑕ, while in Iqaluit, for example, many people would say ajuinaqta or ᐊᔪᐃᓇᖅᑕ. means don’t give up, never give up, be committed to what you believe in,' Simon said.
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